The role acts as a forward-deployed software engineer within Marketing Operations, translating business needs into working technical solutions rather than primarily coordinating external or internal delivery. Its main focus is to build and maintain the marketing integration, automation, data and AI layer connecting CRM, marketing automation, website, campaign channels and reporting.
The role has two core areas of responsibility: (1) establishing a reliable marketing data and integration foundation and (2) designing, building and scaling AI agents and automated workflows for recurring marketing activities.
The position owns the marketing-side integration and automation layer end-to-end, while core CRM and other infrastructure remains with dedicated IT expert teams. The role specifies requirements, prototypes solutions, integrates with core systems and coordinates required changes with IT.
- Build the marketing data foundation: design and implement clean, documented data flows and integrations between Salesforce, Pardot, the website/CMS, social and campaign channels, and reporting - using APIs, middleware, and automation where each fits - so campaign, lead, and engagement data is connected, trustworthy, and usable.
- Design, build, and scale AI agents and agentic workflows for recurring marketing tasks (content operations, briefing support, market and account insights, sales enablement, reporting), including testing, evaluation, monitoring, and iteration in production use and maintain existing ones.
- Support demand generation across all key marketing domains, with a particular focus on SIG’s proprietary AI-driven lead generation methodologies. Serve as the technical sparring partner for Marketing and Sales, translating business requirements into scalable marketing technology solutions.
- Set up and run the AI ecosystem: LLM tooling and configuration, prompt libraries, knowledge bases and retrieval structures (RAG), content repositories, and reusable workflow components - with human-in-the-loop quality control, brand consistency, and governance built in.
- Solve problems by building: where fragmented or legacy point solutions hold the team back, replace them with lean, maintainable solutions built inside SIG - choosing technology on merit and total cost, not vendor habit. Be the team-internal expert support for any marketing team request.
- Engineer integrations and automations across the MarTech stack, owning the marketing-side integration layer while specifying and coordinating core CRM infrastructure changes with the dedicated IT teams (including user acceptance testing).
- Translate business requirements into working software: turn priorities from Global Marketing into technical specifications, prototypes, and shipped minimum viable solutions - iterating fast with users.
- Implement website and landing-page changes (pages, forms, templates, tracking setups) where technically feasible within the CMS, in collaboration with agencies and tool owners.
- Analyze system, campaign, and workflow data to identify bottlenecks and improvement opportunities; build dashboards and reporting that make marketing effectiveness measurable.
- Standardize, document, and transfer knowledge: build reusable standards, playbooks, and documentation, and enable global teams and selected regional users to adopt the solutions in daily work.
- 5+ years of hands-on experience building software: as a software developer, data engineer, data scientist, or AI/ML engineer.
- Strong programming experience in a high-level language such as TypeScript, Python, Java, or similar.
- Data engineering fundamentals: data modeling, pipelines (ETL/ELT), data quality and hygiene, and integration architecture across cloud/SaaS tools.
- Hands-on LLM/AI engineering: building, testing, and operating AI agents against model APIs and frameworks of their choice, retrieval-augmented generation (RAG), prompt engineering, and evaluation of output quality.
- API engineering: designing, building, and consuming REST APIs, webhooks, and authentication flows to connect SaaS systems.
- A track record of designing, writing, shipping, and running software end-to-end.
- Comfortable across different operating systems and ecosystems (Linux, macOS, Windows) and with open-source tools.
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Contact
SIG Talent Acquisition Team
Phone: +49 246 279 1436
Email: recruiting@sig.biz
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